By Craig McGuire

Professional Portfolio

Home

Books

Blogs

Shareholder Activist

LexisNexis Blog

The McGuire Kids

Publications

AtNight Media

Auto Finance News

Buy Side Technology Week

Courier Life

Derivatives Engineering

Digital Media Buzz

Gotham Gazette

Inside Market Data

Institutional Investor

Internet News

Investment Mgmt. Tech

Irish America

Legislative Gazette

Lending Intelligence

Loan Collections Tech

PR Week

Queens Tribune

Quill Magazine

Risk Management Ops

The Real Deal

Trading Systems Tech

Wall Street & Technology

Subjects

Advocacy

Alcohol & Drugs

Analyses

Auto Finance

Brooklyn, USA

Business Reporting

Campaigns

Case Studies

Community Beat

Confrontations

Consumer Lending

Crime/Policing

Education & Children

Energy & Environment

Financial Analysts

Healthcare & Hospitals

"How-To" Techniques

Human Interest

Media & Entertainment

Nightlife Reviews

Politics & Public Policy

Profiles & Market Reports

Queens, NY

Real Estate & Housing

Strange & Unusual

Technology Reporting

Microsoft Case Studies

Freelance Assignments

Communications

Clearwater Analytics

LexisNexis

The Henson Group

Contests & Awards

Pizza Eating Contest

Top 10 Reasons to Hire

Skills Summary

Public Speaking & Events

Education

Charitable Works

Contact / Submit Request

Terms & Conditions

Marketing & Communications Consulting



Clients & Positions

LexisNexis Law Firm Marketing Solutions (www.LexisNexis.com/lmc) LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier, LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide. Click Here to Review Samples of Content Assets Created by Craig McGuire for LexisNexis.

The Henson Group (
www.HensonGroup.com): Founded by former Microsoft engineers in 2002, The Henson Group is an award-winning, nationally recognized Gold Certified Partner specializing in deploying Microsoft products, providing official technical training, and offering strategic consulting services. Click Here to View Samples of the Case Studies and White Papers Craig McGuire Developed for The Henson Group. 

Clearwater Analytics (
www.Clearwateranalytics.com): Clearwater Analytics® provides web-based, investment portfolio reporting and analytics for institutional investors, investment managers, custody banks, and electronic trading portals. Clearwater’s daily-aggregated and reconciled solutions deliver the highest level of portfolio transparency available on the market today for clients such as Cisco, Oracle, Starbucks and Yahoo! Launched in 2004, with offices in New York and Boise, Idaho, Clearwater Analytics reports on more than $600 billion in assets. Click Here to View Samples of the Case Studies and White Papers Craig McGuire Developed for Clearwater Analytics. 

 



Capabilities

Craig McGuire is an experienced Communications Professional available for consultations regarding the following disciplines:

General Areas of Communications Expertise

  • Search Engine Marketing
  • Event Management
  • Content Development
  • Business Plan Development
  • Media Relations Consulting
  • Campaign Conception
  • Campaign Execution
  • Speech Writing
  • Event Moderating
  • Strategic Planning
  • Contest & Promotions
  • Brand Development
  • Presentation Development


Thought Leadership & "How-To" Technique Features

Recognizing his aptitude for various Communications techniques, Craig McGuire became a regular Contributor to PR Week magazine soon after the magazine’s launch in 1998.

Over the years, PRWeek has established itself as a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques, and ground-breaking research for practitioners. This research includes annual salary, CEO, and corporate surveys, as well as key industry sector rankings and regional forums. The magazine also launched the PRWeek Awards to showcase and recognize the best practices in the PR industry. PRWeek is responsible for creating the largest advertising market place for products and services, as well as for jobs, in the public relations industry.


Technique or "How To" features developed by Craig McGuire for PR Week magazine include the following:


  • How to 10k Wrap, or Not 10k Wrap
  • How to Achieve Greater Comm Efficiency with Organization
  • How to Adjust RFP Proposals to Changing Times
  • How to Assemble a Crisis Management Toolkit
  • How to Avoid a Nightmare Press Conference
  • How to Build a Better Broadcast Package
  • How to Build a Relationship With an Editorial Board
  • How to Conduct Proper Media Training
  • How to Create an "E-Kit" Media Package
  • How to Cut Ties Without Burning Bridges
  • How to Deliver Business Results with Press Releases
  • How to Develop a Virtual Agency
  • How to Develop PSAs on Child Health Issues
  • How to Draw Top Journalists to Your Event
  • How to Enhance Client Service to Ride Out Economic Unease
  • How to Enhance Your Litigation Strategy with PR
  • How to Expand Web Sites Features to Drive Readership
  • How to Extend Your Video News Release (VNR)
  • How to Facilitate a Graceful Exit
  • How to Find the Middle Ground in Staffing
  • How to Find the Position that is Right for You
  • How to Gain C-Level Respect
  • How to Get Beyond the Talking Heads
  • How to Get a Celebrity to Say Yes to Your Event
  • How to Get Into Premier Magazine
  • How to Get on Entertainment Tonight
  • How to Get on Extra!
  • How to Get on Good Morning America
  • How to Get on Lou Dobbs Moneyline
  • How to Go Beyond Basic Press Release Distribution
  • How to Groom Your Company for an IPO Road Show
  • How to Get on The Daily Show
  • How to Get on the LA Times Calendar Section
  • How to Get on The Money Show
  • How to Help the Little Guy Make a Big Splash
  • How to Influence Market Coverage
  • How to Inject Life into Healthcare PR
  • How to Keep Your Press Releases Relevant
  • How to Land on “Best Of…” Lists
  • How to Leverage Online Video to Manage Reputation
  • How to Leverage the Right Tools to Get Radio Attention
  • How to Live in a Material World
  • How to Learn to Look at More than Just Numbers
  • How to Manage an Executive Exit
  • How to Manage Comm for Corporate Boards
  • How to Manage M&A Communications
  • How to Manage New Product Releases
  • How to Manage Remote Relationships With Clients
  • How to Manage Senior-level Departures
  • How to Manage Your Reputation
  • How to Monitor Market Conversations
  • How to Narrow Your Focus to Expand Results
  • How Non-Profits Can Use Current Events to Advance Their Causes
  • How to Penetrate New Markets
  • How to Pitch Properly for Placement in Rankings
  • How to Pitch Your Cause
  • How to Place the Focus on Long-Term Potential
  • How to Produce an Effective Annual Report
  • How to Produce Successful Trade Show Exhibits
  • How to Properly Capture Feedback
  • How to Properly Disclose Financial Data
  • How to Properly Pitch Your PSA
  • How to Put the IT in Publicity
  • How to Reward Good Performance
  • How to Keep a Client After Your Contact Departs
  • How to Target Baby Boomers
  • How to Target Your PSA at Hispanic Audiences
  • How to Target Your PSA at a Multicultural Audience
  • How to Tell the B2B Product Story Properly
  • How to Use a Contest or Sweepstake to Promote Your Cause
  • How to Use Alternative Technologies to Get Your Message Out
  • How to Use Art Properly in Your Pitch
  • How to Use Audience Research to Hit Your Target
  • How to Use Exclusives and Embargoes
  • How to Use Narrowcasting for your VNRs
  • How to Use the Newswires to Promote Life Sciences
  • How Video Can Come in Handy During Crisis
  • How to Work the Newswires to Your Advantage
  • How to Work With a Group of Influencers
  • How to Work With Bloggers

Craig McGuire is also committed to actively supporting a number of worthwhile charities and is available to provide Pro Bono Communications Consultations and Services, based on availability.

Those seeking initial consultations are encouraged to submit requests to Info@CraigMcGuire.com.




It is not enough that a man has clearness of vision, and reliance on sincerity, he must also have the art of expression, or he will remain obscure. - George H. Lewes


Copyright 2012, All Rights Reserved, ByCraigMcGuire.com

Contact: Craig@ByCraigMcGuire.com

Terms & Conditions