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 PRWEEK


Since serving on staff at PRWeek magazine, Craig McGuire has worked a freelance contributor to publication, producing a broad portfolio of news articles and features on the industry, personalities, and trends of the various disciplines collectively known as Public Relations.

Launched in November 1998, PRWeek was Haymarket's first weekly title in the US. Over the years, PRWeek has established itself as a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques, and ground-breaking research for practitioners. This research includes annual salary, CEO, and corporate surveys, as well as key industry sector rankings and regional forums. The magazine also launched the PRWeek Awards to showcase and recognize the best practices in the PR industry. PRWeek is responsible for creating the largest advertising market place for products and services, as well as for jobs, in the public relations industry.

PRWeek.com is the companion website for PRWeek, the industry's leading trade magazine for the PR industry. An integral part of the PRWeek portfolio, PRWeek.com delivers the full contents of PRWeek online each week, as well as a fully searchable archive of editorials, news, features, industry research, and special reports, many of which are available for download in PDF format. In January 2004, PRWeek.com began providing daily updates, original online content, and online polls, plus Q&A sessions with leading figures in the PR industry.


NEWS & FEATURES

15 Minutes are up at Business Wire
2005 PR Agency Business Report: Right in the Middle

AFLAC Names GCI Agency of Record
Agency Vet Opens His Own NY Shop

AOL, Time Warner IR Pros Prepare for More Regulatory Roadblocks
Avoiding Corporate Culture Shock
Bacon's Expands Service With Net, Broadcast Coverage
'Big Brother' Gets Beat up by Press, Public, and CBS Execs are Smiling
Battle of Biotech Arrives on US Shores
Biotech Foods PR Debate Heats Up
Branding: Olympus Fashions Plan to up Visibility of Cause, Products

Brave New World: traditional Silo Approach to Fin Comm Replaced by Integrated Ops
BW, PRN Move to Expand Internet-based Monitoring Services

CDB's M&A Triple Play Creates Major Player
CDB Unveils New Financial PR Arm
CDR Nears Buy of IR Specialist Firm Sard Verbinnen

CEOs Taking Active Role in Annual Report Creation
Clear Channel Team Transmits a Global PR Message
Companies Devote More Money to Publications Than Ever Before

Corporate Board Games: A Look at Five Masters of Breaching the Boardroom
CyberAlert Prexy Claims Deal With Supplier is Close
Cycling's Doping Scandals Get Balanced Press
Deregulation Means New PR Challenges for Utilities
Deutsche Bank Taps Ruder Finn
DIARY: Survivor's Rat-Kabobs Send PETA Scurrying Onto Streets
Disagreements Over Meaning of New SEC Rule Fuel IR Controversy

Dobbs Helps Viewers Rediscover the Value of 'Moneyline'
Due to Technical Difficulties: Dow Jonees Escapes Blame in Emulex Debacle



 
  • Fallout from Emulex Fiasco Hits Home at Internet Wire
  • FD Manages PR for Rouse Sales to General Growth
  • Financial PR's New Guard: Practices at Large Agencies Have Had to Evolve
  • Former C&W Exec Lured Back to Agency Life
  • FT.com Taps PN for Part of $15m Push
  • Gavin Anderson in Top Brass Shuffle
  • GCI Study Reveals Global M&A Coverage in US is Mostly Negative
  • Getting a Buzz from Bigger Business
  • Giuliani Chooses Press Secretary
  • H.D. Vest Emerges With Free Tax Stunt
  • Hey PETA: Nobody Gives a Cluck, OK?
  • Holt Leaves Post at AC Nielsen for the Top PR Position at Whirlpool
  • Honeywell IR Presents New Forecast, Alleviates Crisis
  • Hoover Taps Middleberg
  • Humorless Advocates Attempt Joke
  • Industry Group Blasts SEC on Proposed Rule Change
  • Internet Wire Nets $17m VC Windfall
  • Ingersoll-Rand Creates, Fills Executive Communications Position
  • Imperato to Helm C&W's Healthcare
  • Interpublic Gears up to Buy IR Giant
  • Internet Wire Ups Service Offerings
  • Invensys Signs GCI for Branding Push
  • IR Pros See Change Following Birth of SEC's Dot-Com Commission
  • IR Pros Work to Calm Fears in Wake of Market Volatility
  • IR Group Kicks off Affiliate in Oregon
  • Kilborn Joke About Killing Bush Spells Trouble for CBS
  • Lexis Finds a Partner in Press Access
  • Litigation PR: The Eliot Spitzer Syndrome
  • Market Leaders: 10 Trailblazers in Today's Fast-paced FinCom Scene
  • MediaMap Challenges ProfNet With New SourceNet
  • MediaMap Seeks Agency of Record
  • Merrill Lynch Asia Names Ketchum
  • Nasdaq Plunges, but Pros Keep Quiet
  • Natural PR Found in Natural Disaster
  • Newswires Fortify Foreign Presence
  • Northwestern Scours Industry to Fill Vacant Director Slot at Medill School
  • Newstream.com Debuts; 6,000 Journos Signed In
  • NIRI Voices Views on the Evils of FD
  • NIRI Lets Members Accept Stock as Pay for Services
  • NIRI Criticizes SEC Disclosure Rule
  • NYSE Works to Unveil 'Direct Plus' Plan While Handling Terror Warning
  • NYSE, AMEX Debut Decimal Listings
  • Orbis Settles in Following Year-long Executive Mess
  • Page Society's Bolton Looks to Boost PR Profile in C-Suite
  • P&G Data Could Spur Firms to Mark Their Own PR Value
  • Partners in Disclosure: Finance and Comm Pros are Collaborating More
  • PResence Loses, Then Finds, a Prez
  • PG&E Fills VP Post, Gains on Wall Street
  • Pincuses Practice Internal Relations
  • Pros Mop Up NYSE De-Listing Fallout
  • PSB Energizes NY Office With Greece
  • PR Serves Strong Brands Well in Market Fluctuations
  • PR Play of the Week: Natural PR Found in Natural Disaster
  • PR Play of the Week: A Press Kit Raised This Sunken Sub
  • PR Play of the Week: Red Lobster Rolls Out 40-ft. Shellfish
  • PRN Elevates Morin to CEO, Replacing Outgoing Capps
  • PR Pros Let Down by Smooth Y2K Transition
  • Shandwick Fights Fleishman-Hillard in Wall Street Journal Bid
  • Small Caps With Big Ideas
  • Taking the IPO on the Road
  • Terpin is Betting the Ranch on a Wired World
  • Stream of Conference: The Boom in E-Conferencing
  • The Death and Dying Show: A Hard Sell to Mainstream Media
  • Games Changers: CMOs Who've Changed the Way the World Looks at Their Companies
  • The Money Makers: Members of an Elite Crop of FinPR Pros are Becoming Specialists
  • The Road to PR: Among Industry's Senior Ranks, Few Began College With PR in Mind
  • The Wired World: Global Trends Opening Up Opptys Overseas
  • Thomson Brings Carson to IR Fold
  • Translating Money: Globalization creates a Wealth of Financial Comms Challenges
  • TVN Ups Hispanic Web, TV Services
  • UBS Masters the Art of Communicating
  • Wall Street Journal on Verge of Hiring PR Agency
  • Webcasters Capitalize on SEC's Disclosure Mandate
  • Wire Services Up Overseas Muscle
  • YMCA Spreads Word About Its Community Outreach



CAMPAIGN FEATURES

  • Algae Becomes a Fuel Alternative
  • Bank of America No Fee Mortgage Program
  • Caithness Powers Up Its Support
  • Coleman Push Goes to Extremes
  • Colorado Reality Show Catastrophe
  • The Hardees Hometown Tour
  • Henkel Makes a New Idea Stick - Duct Tape Festival
  • KNEX Leverages Toys With Made in USA Slogan
  • MaggieMoo Creates a Brand Icon
  • OnStar Puts Media Behind Wheel
  • Putting Faith in PR - The Rosary Bowl
  • ReadyPA Prepares for a Disaster
  • SalesGenie Aims to be the Worst
  • Smoothie King Gives the Troops a Little Refreshment
  • Uncle Bens Helps Feed Children
  • Public Service PR - Revisting '80s for Teenage Drink Test
  • Brilliant Shopper Taps Into Blogs to Reach the Market
  • Dow Jones Puts Stock in Wall Street 'toons
  • Resort Builds Buzz With Books
  • Tillman Foundation Reinforces Positive Message in Salute
  • Virgin Epitomizes Spirit of New York
  • Silent Treatment Works on Media
  • Product Launch - 'Finally, a Beard trimmer for Women'
  • Product Launch - At Golf Rollout, Big Balls Mean Big Press
  • Raytheon Boosts Math Careers
  • Pavone Shows SpotBowl is More Than Just and Ad Poll
  • Subimo Solidifies Its Standing
  • Rubik's Cube Prodigy Draws Attention at Trade Show
  • RI Domestic Violence Group Boosts Budget, Awareness
  • Fellowes Works ID Theft Angle
  • L&B Contains Press at Fight Night Foundation Gala
  • Louisiana-Pacific CEO Gets 'Close Shave'on Big Sales
  • Product PR - BSMG Chips Away at Wood Mistruths
  • Cast of Clients Backs Film Festival
  • Community Relations - Even News Media Likes to Make News
  • Cross-Country Ride Boosts Support for Wounded Soldiers
  • Big Splash With Olympic Swim Controversy
  • Using 'Love Bug' Crisis to Promote Recovery Software
  • One Soldier's Care Package Attracts National Attention
  • PR Powering Property Battle
  • No Milk for Maher in Newest PETA Ad
  • Nortel Not Guilty, Crisis Team Proves
  • Cincinnati Plastic Surgeons Present New Face to Public
  • Gartmore Global Sells Reporters on Micro Caps' Value
  • Even News Media Likes to Make News (Newsweek/MSNBC)
  • Pitch 'the Dream' to the Monied Lot
  • Star Uses Napster for Princely Score
  • NASA Touts Science to Students
  • McDonald's Joins Ohio Walking Clubs to Reduce Obesity
  • Economic Development, Upstate New York Looks to Lure City Folks
  • DOT Goes Online to Talk About Drunk Driving With Teens
  • Safety Push Touts SUV Mastery
  • DoctorSolve Cures US Sales Woes With Integrated Initiative
  • Fire District Sways Voters With Focus on Town Relations
  • Foundation Fights Healthcare Threat in Pennsylvania
  • Freedom Rides on Greyhound PR Bus
  • 'Just for Men' Scores With Joe Theisman


REGIONAL FOCUS FEATURES

  • Boston 'Beantown' Booming
  • New Jersey, The Jersey Score
  • Rocky Mountain High
  • Boston on a Winning Streak
  • Arizona, PR's Smallest Large Market
  • PR Inside the Heartland
  • Weathering the Storm, PR in the Sunshine State
  • New Jersey, In the Shadow of Giants


ANALYSES

  • Obama election drives diversity at outlets
  • Reaching a Different Type of Influencer
  • Was Sard Verbinnen a Bargain at $150 Million?
  • New PR Plan Helps Central Park Conservancy Bloom
  • Goodyear Treads Consumer-centric Path
  • The Battle of the Business Wires
  • Ernst & Young - Starting its New Global PR Strategy at Home
  • Deregulation Thrusting Energy Companies into Unfamiliar Territory


PROFILE FEATURES

  • Dr Pepper, Ketchum, and Disruptive PR
  • Capgemini Fits Global Roots into US Efforts
  • Housing Works Builds AIDS Awareness
  • Opening the Books on Ernst & Young PR
  • ESPN Gains Momentum by Turning Skeptics Into Fans
  • Ken Makovsky and the Company he Keeps
  • Rubenstein Rises to New Heights With Bold Approach


“HOW-TO” TECHNIQUE FEATURES

  • How to 10k Wrap, or Not 10k Wrap
  • How to Achieve Greater Comm Efficiency with Organization
  • How to Adjust RFP Proposals to Changing Times
  • How to Assemble a Crisis Management Toolkit
  • How to Avoid a Nightmare Press Conference
  • How to Build a Better Broadcast Package
  • How to Build a Relationship With an Editorial Board
  • How to Conduct Proper Media Training
  • How to Create an "E-Kit" Media Package
  • How to Cut Ties Without Burning Bridges
  • How to Deliver Business Results with Press Releases
  • How to Develop a Virtual Agency
  • How to Develop PSAs on Child Health Issues
  • How to Draw Top Journalists to Your Event
  • How to Enhance Client Service to Ride Out Economic Unease
  • How to Enhance Your Litigation Strategy with PR
  • How to Expand Web Sites Features to Drive Readership
  • How to Extend Your Video News Release (VNR)
  • How to Facilitate a Graceful Exit
  • How to Find the Middle Ground in Staffing
  • How to Find the Position that is Right for You
  • How to Gain C-Level Respect
  • How to Get Beyond the Talking Heads
  • How to Get a Celebrity to Say Yes to Your Event
  • How to Get Into Premier Magazine
  • How to Get on Entertainment Tonight
  • How to Get on Extra!
  • How to Get on Good Morning America
  • How to Get on Lou Dobbs Moneyline
  • How to Go Beyond Basic Press Release Distribution
  • How to Groom Your Company for an IPO Road Show
  • How to Get on The Daily Show
  • How to Get on the LA Times Calendar Section
  • How to Get on The Money Show
  • How to Help the Little Guy Make a Big Splash
  • How to Influence Market Coverage
  • How to Inject Life into Healthcare PR
  • How to Keep Your Press Releases Relevant
  • How to Land on “Best Of…” Lists
  • How to Leverage Online Video to Manage Reputation
  • How to Leverage the Right Tools to Get Radio Attention
  • How to Live in a Material World
  • How to Learn to Look at More than Just Numbers
  • How to Manage an Executive Exit
  • How to Manage Comm for Corporate Boards
  • How to Manage M&A Communications
  • How to Manage New Product Releases
  • How to Manage Remote Relationships With Clients
  • How to Manage Senior-level Departures
  • How to Manage Your Reputation
  • How to Monitor Market Conversations
  • How to Narrow Your Focus to Expand Results
  • How Non-Profits Can Use Current Events to Advance Their Causes
  • How to Penetrate New Markets
  • How to Pitch Properly for Placement in Rankings
  • How to Pitch Your Cause
  • How to Place the Focus on Long-Term Potential
  • How to Produce an Effective Annual Report
  • How to Produce Successful Trade Show Exhibits
  • How to Properly Capture Feedback
  • How to Properly Disclose Financial Data
  • How to Properly Pitch Your PSA
  • How to Put the IT in Publicity
  • How to Reward Good Performance
  • How to Keep a Client After Your Contact Departs
  • How to Target Baby Boomers
  • How to Target Your PSA at Hispanic Audiences
  • How to Target Your PSA at a Multicultural Audience
  • How to Tell the B2B Product Story Properly
  • How to Use a Contest or Sweepstake to Promote Your Cause
  • How to Use Alternative Technologies to Get Your Message Out
  • How to Use Art Properly in Your Pitch
  • How to Use Audience Research to Hit Your Target
  • How to Use Exclusives and Embargoes
  • How to Use Narrowcasting for your VNRs
  • How to Use the Newswires to Promote Life Sciences
  • How Video Can Come in Handy During Crisis
  • How to Work the Newswires to Your Advantage
  • How to Work With a Group of Influencers
  • How to Work With Bloggers



When something can be read without effort, great effort has gone into its writing.  ~Enrique Jardiel Poncel




Copyright 2009, All Rights Reserved, ByCraigMcGuire.com

Contact: Craig@ByCraigMcGuire.com

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