By Craig McGuire

"How-To" Techniques

• How to 10k Wrap, or Not 10k Wrap
• How to Achieve Greater Comm Efficiency with Organization
• How to Adjust RFP Proposals to Changing Times
• How to Assemble a Crisis Management Toolkit
• How to Avoid a Nightmare Press Conference
• How to Build a Better Broadcast Package
• How to Build a Relationship With an Editorial Board
• How to Conduct Proper Media Training
• How to Create an "E-Kit" Media Package
• How to Cut Ties Without Burning Bridges
• How to Deliver Business Results with Press Releases
• How to Develop a Virtual Agency
• How to Develop PSAs on Child Health Issues
• How to Draw Top Journalists to Your Event
• How to Enhance Client Service to Ride Out Economic Unease
• How to Enhance Your Litigation Strategy with PR
• How to Expand Web Sites Features to Drive Readership
• How to Extend Your Video News Release (VNR)
• How to Facilitate a Graceful Exit
• How to Find the Middle Ground in Staffing
• How to Find the Position that is Right for You
• How to Gain C-Level Respect
• How to Get Beyond the Talking Heads
• How to Get a Celebrity to Say Yes to Your Event
• How to Get Into Premier Magazine
• How to Get on Entertainment Tonight
• How to Get on Extra!
• How to Get on Good Morning America
• How to Get on Lou Dobbs Moneyline
• How to Go Beyond Basic Press Release Distribution
• How to Groom Your Company for an IPO Road Show
• How to Get on The Daily Show
• How to Get on the LA Times Calendar Section
• How to Get on The Money Show
• How to Help the Little Guy Make a Big Splash
• How to Influence Market Coverage
• How to Inject Life into Healthcare PR
• How to Keep Your Press Releases Relevant
• How to Land on “Best Of…” Lists
• How to Leverage Online Video to Manage Reputation

• How to Leverage the Right Tools to Get Radio Attention
• How to Live in a Material World
• How to Learn to Look at More than Just Numbers
• How to Manage an Executive Exit
• How to Manage Comm for Corporate Boards
• How to Manage M&A Communications
• How to Manage New Product Releases
• How to Manage Remote Relationships With Clients
• How to Manage Senior-level Departures
• How to Manage Your Reputation
• How to Monitor Market Conversations
• How to Narrow Your Focus to Expand Results
• How Non-Profits Can Use Current Events to Advance Their Causes
• How to Penetrate New Markets
• How to Pitch Properly for Placement in Rankings
• How to Pitch Your Cause
• How to Place the Focus on Long-Term Potential
• How to Produce an Effective Annual Report
• How to Produce Successful Trade Show Exhibits
• How to Properly Capture Feedback
• How to Properly Disclose Financial Data
• How to Properly Pitch Your PSA
• How to Put the IT in Publicity
• How to Reward Good Performance
• How to Keep a Client After Your Contact Departs
• How to Target Baby Boomers
• How to Target Your PSA at Hispanic Audiences
• How to Target Your PSA at a Multicultural Audience
• How to Tell the B2B Product Story Properly
• How to Use a Contest or Sweepstake to Promote Your Cause
• How to Use Alternative Technologies to Get Your Message Out
• How to Use Art Properly in Your Pitch
• How to Use Audience Research to Hit Your Target
• How to Use Exclusives and Embargoes
• How to Use Narrowcasting for your VNRs
• How to Use the Newswires to Promote Life Sciences
• How Video Can Come in Handy During Crisis
• How to Work the Newswires to Your Advantage
• How to Work With a Group of Influencers
• How to Work With Bloggers