Profile: Goodyear Treads Consumer-centric Path

By Craig McGuire

Goodyear reinvents itself with a commitment to making its technology relevant to consumers

When the White House hosted the 2004 NBA World Champion Detroit Pistons last year, starting guard Richard Hamilton drew plenty of coverage, but not for his on-court heroics. Photographers couldn’t get enough of Hamilton wearing his hair in the style of the tread pattern of Goodyear’s Assurance TripleTred product … (Click Here to Read More)

 

Profile: Housing Works Builds AIDS Awareness

By Craig McGuire

Tackling the twin tragedies of AIDS and homelessness, Brooklyn-based Housing Works relies on a robust communications and marketing engine to remind the mainstream that while this horrific crisis has abated, it’s actually still worsening in the most troubled segment of the population. “The biggest communication challenge we face is the general public has this sense that AIDS has somehow been addressed,” says Charles King, Housing Works president and chief executive … (Click Here to Read More)

 

Profile: ESPN Gains Momentum By Turning Skeptics into Fans

By Craig McGuire

When ESPN launched in 1979, many thought an all-sports network would fail. But by being its own biggest cheerleader – touting its innovations- the network has converted the doubters. From San Francisco to Southeast Asia, ESPN is “The Worldwide Leader in Sports,” featuring a broad portfolio of multimedia entertainment assets that includes more than 50 properties … (Click Here to Read More)

 

Profile: New PR Plan Helps Central Park Conservancy

By Craig McGuire

The NY Central Park Conservancy places emphasis on reaching out to the media and community to draw attention to its fundraising efforts and all the happenings taking place in the park. With mobs of angry protesters poised to invade Central Park and trample the Great Lawn into oblivion in the wake of the Republican National Convention, PR pros at the Central Park Conservancy were holding their breath … (Click Here to Read More)

 

Profile: YMCA Spreads Word About its Community Outreach

By Craig McGuire

Though most Americans have heard of the YMCA, few know that the organization provides a number of health and social services. Craig McGuire finds that raising awareness is its PR team’s main objective

Sure, everyone knows that the local YMCA offers aquatics, arts and crafts, whiffle ball, and spare cots for travelers. But did you know that the YMCA also provides childcare services, drug-abuse counseling, and job training? If Joanna Taylor has her way, you will know it soon … (Click Here to Read More)

 

Profile: UBS Masters the Art of Communicating

By Craig McGuire

UBS’ Art Collection has become an integral part of its identity, linking its audience to its brand. For UBS’ communications team, PR is more art than science… literally. The Swiss investment house is banking on the buzz around its acclaimed UBS Art Collection to help connect stakeholders to the brand. With 900 paintings, photographs, drawings, and sculptures by some of the world’s most influential artists since the 1950s – including such giants as Roy Lichtenstein, Edward Ruscha, Lucian Freud … (Click Here to Read More)

 

Profile: The Money Makers

By Craig McGuire

Members of an elite crop of financial PR pros are becoming specialists. With billions of dollars pouring into hedge funds and private equity firms, a new breed of financial communicator has emerged; one adept at providing tactical support to this slightly shadowy side of the financial services industry. It takes a special kind of PR pro to work within these areas, complete with their unique sets of rules, regulations, and protocols … (Click Here to Read More)

 

Profile: Ken Makovsky and the Company He Keeps

By Craig McGuire

Ken Makovsky’s journey in PR began by following baseball legend Stan Musial, but Makovsky has since become a heavy hitter in his own right. Ken Makovsky has a lot to smile about these days. Striving for the past two decades in the uber-competitive New York market, he’s built a PR agency into a thriving business … (Click Here to Read More)

 

Profile: Rubenstein Rises to New Heights With Bold Approach

By Craig McGuire

A far cry from her days as a trainee at Bloomingdale’s, Marke Rubenstein’s no-nonsense style has led her to the lead PR role at Deutsch – a position she never truly expected. Despite a successful track record that has enabled her to lead a string of high-profile clients from agency to agency, Marke Rubenstein never envisioned a career in marketing and publicity. Today, she serves as EVP, director of promotions and PR at Deutsch, a New York-based ad agency that … (Click Here to Read More)

 

Profile: P&G Data Could Spur Firms to Mark their Own PR Value

By Craig McGuire

As Procter & Gamble reveals the positive effect of PR on its brands, many wonder if other companies will now scramble to measure PR’s benefit to them. Procter & Gamble spends billions of dollars promoting its stable of brands throughout the world. And when this consumer-goods giant makes a marketing move, companies everywhere take note. It was no small ripple in the pond, then, when P&G revealed that it experienced a greater ROI from PR than … (Click Here to Read More)

 

Profile: Page Society’s Bolton Looks to Boost PR Profile in C-Suite

By Craig McGuire

As Roger Bolton commences his presidency of the Arthur W. Page Society, he talks to Craig McGuire about his plans to advance the group’s principles. Roger Bolton has a busy 2006 ahead of him. Recently appointed president of The Arthur W. Page Society, Aetna’s SVP of communications is mulling strategies for tackling diversity and gleaning more members from among the Fortune 100. Bolton plans to retool the programs the society offers its members … (Click Here to Read More)

 

Profile: Beantown Boom

By Craig McGuire

A diverse business community and post-recession efficiency is driving Boston’s economy. A long time ago, a small band of guerrilla marketers desperate to gain public attention for their fledgling start-up engineered the first-ever publicity stunt on US soil by dumping tons of British tea into Boston Harbor. More than 200 years later, the PR industry in Beantown is undergoing a revolution of a different kind … (Click Here to Read More)

 

Profile: CapGemini Fits Global Roots into US Efforts

By Craig McGuire

To effectively promote its North American businesses – a complex mix of consulting, technology, and outsourcing services – Paris-based Capgemini drew its PR operations under one umbrella in January. The new unit, North American external communications, was assembled to provide “a one-voice message to the market and to align effectively with all of the other tasks associated with integrated marketing,” says Lisa Boughner, who previously led PR for Capgemini’s North American outsourcing business … (Click Here to Read More)

 

Profile: Opening Up the Books on Ernst & Young

By Craig McGuire

As the leading accounting firms come under closer media scrutiny, PR has become more important than ever for the traditionally tight-lipped BIG FIVE. Craig McGuire reports. Entrenched in one of the most lucrative and hotly contested spaces in the financial services arena, accounting giant Ernst & Young has realized … (Click Here to Read More)

 

Profile: Market Leaders and Trailblazers

By Craig McGuire

Craig McGuire questions 10 trailblazers in today’s fast-paced financial communications scene to see what drives them… (Click Here to Read More)

 

Photo Credit: By Sam McGhee on Unsplash.com.